![]() So, then your broadcasted messages can be heard by the masses.Īnd once your message has been broadcasted, it does not mean your work is done. In addition, growing your email list too, to reach a wider audience. Whether you are educating an audience or trying to sell a product or service, brand awareness becomes a priceless exercise. To paraphrase this, it would simply mean having the ability to broadcast messages, in bulk.Īnd what message would one broadcast? For a marketer, the list would be endless about a new product the world needs to know about, a service that someone could benefit from or a special sale on selected items that need to clear out inventory. And from there stems a variety of purposes, options and opportunities. Judging by the term ‘Email Marketing’, it is quickly identifiable and self-explanatory that its sole purpose is to conduct marketing via email. ![]() What is more, it can also help increase your brand awareness and drive more traffic to your website. Whereby, keeping them engaged and wanting more.Įmail marketing is a very cost-effective exercise to get started with, and is not a difficult practice to undertake. From there, you can target a specific audience at any given time, with a few simple segments. And that’s where the process to design and send compelling email campaigns comes into play. It all starts by building a good email list first, which ultimately enables you to create leads that can then be nurtured through the sales funnel. In 2022, this figure is expected to increase to 333.2 billion.Įmail marketing is a great tool to help you grow your business. In 2021, approximately 309.6 billion emails were sent and received daily. Email users are anticipated to continue growing. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Absolutely! It is more relevant now than ever before. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. You may be wondering, is email marketing still relevant in 2022.
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